AS SOON AS HE JUMPED OUT of the water, after a monumentally brutal 49-day swim, adventurer and endurance athlete Lewis Pugh quickly sought articulate his motivation with the attention of the world’s media on him. “It’s almost as if we have taken out all the fish in the ocean and...
The organising team behind the Tokyo 2020 Olympic and Paralympics has calculated that the Games will have a lower carbon footprint than Rio 2016 and London 2012 – widely considered to be the first sustainable Olympics. According to the second (and final) version of the Tokyo 2020 Sustainability Plan, the...
At COP24, the UNFCCC unveiled its Sport for Climate Action Framework – a five-step policy to help the sports sector achieve climate leadership status. Over the first five months of 2019, SSJ will look at each step (or principle, as described by the UNFCCC) in more detail, continuing with...
Investment in industry, innovation and infrastructure are crucial drivers for economic growth and sustainable development, both in modern states and the developing world. And in line with the UN’s Sustainable Development Goals (SDGs), the sports industry is becoming an increasingly important contributor to this global effort. Over the past few...
The 2019 Guinness Six Nations kicked off last weekend in explosive style, complete with a new sponsor and an added edge as Europe’s finest cast one eye on the Rugby World Cup in Japan later this year. The northern hemisphere’s showpiece rugby tournament is passionately embraced by fans across the...
IN AN IRONIC TWIST OF FATE, the 2018 US Open will forever be remembered for opening up a sport-defining and – depending on your view – much-need debate about sexism and gender equality in tennis. On one of the most high-profile platforms in the sport, beaten finalist Serena Williams...
A GOOD SUSTAINABILITY PLAN is all about psychology. It’s about presentation. And storytelling. It’s about how you can engage the public to do something for the planet in a way that makes them feel motivated to get involved. That, at least, is the philosophy of Rasmus Jensen, a partner at...
Despite being one of the youngest professional football leagues in the world, Major League Soccer (MLS) in the US has been recognised as the benchmark for good governance, community outreach and awareness, and environmental considerations. ResponsiBALL, an annual report that ranks the most prominent...
Twelve years after South Africa etched its name into history by hosting the first FIFA World Cup on African soil, Senegal will break new ground when Olympics rolls into town in 2022. While it’s fair to say that hosting the Youth Olympic Games doesn’t have the same cultural significance as...
ONCE AGAIN, DURING THE OPENING CEREMONY OF THE Summer Olympic Games, a small collection of athletes will march together under the Olympic flag, not the flags of their own nations. Tokyo 2020 will be the second Games in succession where it has been necessary to enter a team made...