There’s probably no other sport that owes its entire existence to the climate the way skiing does. Having cold winters and adequate snow just happens to be a fundamental prerequisite for the joys of skiing and snowboarding. The recent lack of the white fluffy stuff has ski enthusiasts concerned about...
Twelve trillion dollars. An estimated 10% of global GDP in 2030. That’s what’s on offer to private sector companies through earnings and savings if they can contribute to the achievement of the Sustainable Development Goals (SDGs). Can the sports sector claim a piece of that pie? The Business and Sustainable...
Did you know that FIFA was the first sports federation to create an independent advisory board related to human rights issues? Or that UEFA will spend almost half a million euros offsetting all carbon emissions caused by spectators travelling to Euro 2020? If you’re a regular reader of this publication...
When Edelman unveiled its 2019 Trust Barometer in Davos last month, one thing was abundantly clear above all else: the decade-long erosion of the public’s trust in government, business and other traditional institutions is showing no signs of slowing down. The fact that sport wasn’t evaluated as a standalone industry...
Fans, sponsors and other stakeholders increasingly demand a more sustainable approach. We cannot miss this opportunity to increase value during this transition, says Russell Seymour