At almost every conference I attend, someone, at some point, utters the immortal words of Nelson Mandela: “Sport has the power to change the world.” Although a little cliché now, the quote retains resonance. And the premise is undoubtedly true – sport does have the power to change the...
Before I go any further, I want to take this opportunity to thank you for reading Sport Sustainability Journal during its embryonic stage. Hopefully the content has been valuable thus far – and will continue to be. For those of you who took the time to get on the...
Did you know that FIFA was the first sports federation to create an independent advisory board related to human rights issues? Or that UEFA will spend almost half a million euros offsetting all carbon emissions caused by spectators travelling to Euro 2020? If you’re a regular reader of this publication...
When Edelman unveiled its 2019 Trust Barometer in Davos last month, one thing was abundantly clear above all else: the decade-long erosion of the public’s trust in government, business and other traditional institutions is showing no signs of slowing down. The fact that sport wasn’t evaluated as a standalone industry...
Fans, sponsors and other stakeholders increasingly demand a more sustainable approach. We cannot miss this opportunity to increase value during this transition, says Russell Seymour