Fans, sponsors and other stakeholders increasingly demand a more sustainable approach. We cannot miss this opportunity to increase value during this transition, says Russell Seymour
At almost every conference I attend, someone, at some point, utters the immortal words of Nelson Mandela: “Sport has the power to change the world.” Although a little cliché now, the quote retains resonance. And the premise is undoubtedly true – sport does have the power to change the...
When FIFA reveals the winning bid for the 2026 World Cup in just over a week, transparency will be absolutely fundamental. It might be almost eight years since Russia and Qatar were awarded the 2018 and 2022 finals respectively, but for many the process that led to that outcome...
There’s probably no other sport that owes its entire existence to the climate the way skiing does. Having cold winters and adequate snow just happens to be a fundamental prerequisite for the joys of skiing and snowboarding. The recent lack of the white fluffy stuff has ski enthusiasts concerned about...
Did you know that FIFA was the first sports federation to create an independent advisory board related to human rights issues? Or that UEFA will spend almost half a million euros offsetting all carbon emissions caused by spectators travelling to Euro 2020? If you’re a regular reader of this publication...