How do you get your message through to people who are becoming increasingly fatigued by information overload? It’s a question we often grapple with at the United Nations. We all have causes that we tirelessly champion, trying to engage the public to make the world a little better. But...
Before I go any further, I want to take this opportunity to thank you for reading Sport Sustainability Journal during its embryonic stage. Hopefully the content has been valuable thus far – and will continue to be. For those of you who took the time to get on the...
Fans, sponsors and other stakeholders increasingly demand a more sustainable approach. We cannot miss this opportunity to increase value during this transition, says Russell Seymour
When Edelman unveiled its 2019 Trust Barometer in Davos last month, one thing was abundantly clear above all else: the decade-long erosion of the public’s trust in government, business and other traditional institutions is showing no signs of slowing down. The fact that sport wasn’t evaluated as a standalone industry...
Twelve trillion dollars. An estimated 10% of global GDP in 2030. That’s what’s on offer to private sector companies through earnings and savings if they can contribute to the achievement of the Sustainable Development Goals (SDGs). Can the sports sector claim a piece of that pie? The Business and Sustainable...