Forget entertaining the crowd and making sure participants are looked after, sporting events need to focus all of their efforts on three major factors: Reputation. Brand. And societal expectations. That might be a slight exaggeration. Sport will, first and foremost, always prioritise the entertainment of the spectators and wellbeing of those...
In August 2017, The Boston Globe headed to Tennessee to interview a bunch of NASCAR fans. The subject? Donald Trump's presidency. Seven months after his election to office, the majority of those canvassed were positive about his position on trade, political correctness and his vision for the future of the...
Golf is facing significant challenges that threaten the very future of the sport. It’s battling to capture the imagination of the younger generation amid countless other distractions to build its future fan base (and player pool). But the more tangible threat is the effect climate change is having. A report...