It has become almost cliché to refer to athletes as role-models. The arguments about whether sportspeople are obliged to carry themselves a certain way off the field have raged for some time now, with no clear answer. But one thing is indisputable: athletes are the most important individuals in any...
When NFL franchise Atlanta Falcons built the first-ever LEED Platinum sports stadium in the US, owner Arthur Blank said the decision was the right thing to do for the city and the environment. Additionally, he wanted to demonstrate that building responsibly was “possible for a venue of any type,...
Forget entertaining the crowd and making sure participants are looked after, sporting events need to focus all of their efforts on three major factors: Reputation. Brand. And societal expectations. That might be a slight exaggeration. Sport will, first and foremost, always prioritise the entertainment of the spectators and wellbeing of those...
In August 2017, The Boston Globe headed to Tennessee to interview a bunch of NASCAR fans. The subject? Donald Trump's presidency. Seven months after his election to office, the majority of those canvassed were positive about his position on trade, political correctness and his vision for the future of the...
Golf is facing significant challenges that threaten the very future of the sport. It’s battling to capture the imagination of the younger generation amid countless other distractions to build its future fan base (and player pool). But the more tangible threat is the effect climate change is having. A report...