The prospect of hosting an Olympic Games will always split the opinion of a city’s inhabitants. Many will see it as an investment. A chance to improve surrounding infrastructure and gain significant exposure. Think London, and how the 2012 Games proved to be the catalyst for the complete transformation...
Forget entertaining the crowd and making sure participants are looked after, sporting events need to focus all of their efforts on three major factors: Reputation. Brand. And societal expectations. That might be a slight exaggeration. Sport will, first and foremost, always prioritise the entertainment of the spectators and wellbeing of those...
Golf is facing significant challenges that threaten the very future of the sport. It’s battling to capture the imagination of the younger generation amid countless other distractions to build its future fan base (and player pool). But the more tangible threat is the effect climate change is having. A report...
Bounding into a meeting room with a smile at FIFA’s Zurich headquarters, Federico Addiechi, the governing body’s head of sustainability and diversity, greets SSJ with some good news. Hakeem al-Araibi, the dissident footballer from Bahrain, has finally been released from the Thai prison that had been his home since...
The sustainable sports movement is undoubtedly growing – no more so than in the US where several instances of leadership can be found. It was the NFL’s Philadelphia Eagles that became the first professional sports team to achieve the ISO 20121 sustainable event management certification. In 2014, the NHL...
IT’S BOTH ALARMING AND ENCOURAGING WHEN A STORY about global warming is the dominant piece of news for the day. When the Intergovernmental Panel on Climate Change (IPCC) says, in no uncertain terms, that the human race has a decade to prevent climate catastrophe, it gives people the opportunity...
“People need to unite around the biggest challenge we’re all going to face. They need to realise that local conflicts are not that important. That not one country can do it by itself. We need everybody to be on the same page. Without being united we cannot fix the...
It has become almost cliché to refer to athletes as role-models. The arguments about whether sportspeople are obliged to carry themselves a certain way off the field have raged for some time now, with no clear answer. But one thing is indisputable: athletes are the most important individuals in any...
WHENEVER A COUNTRY OR CITY BIDS TO HOST A MAJOR SPORTING EVENT, the decision is usually justified by citing the economic prosperity, profile boost and opportunity to create social change that such an event will bring. But the fact remains that there will almost certainly be a negative impact...
Mighty oaks grow from small seeds. Just ask Jeremy Pochman. Little did he know eight years ago, when he first had a conversation with a local community sailing programme, that the work they would do together would become the catalyst for one of the largest car manufacturers in the...