Indian Premier League franchise sets sights on zero waste

Delhi Daredevils works with Coca-Cola and Ramky Waste Management to develop waste separation scheme

Teams training in waste separation will oversee the initiative in and around the Feroz Shah Kotla

Delhi Daredevils, the Indian Premier League cricket franchise, has partnered with Coca-Cola India and Ramky Waste Management Group to establish a zero waste initiative within its Feroz Shah Kotla home stadium.

Ramky Waste Management, which is part of the Ramky Enviro Engineers Group, will install separate bins to create a proper waste segregation system inside the stadium and around its perimeter.

A team will be trained to make sure appropriate waste collected is sent for proper recycling, and a joint communication campaign developed by Delhi Daredevils and Coca-Cola India to promote the segregation of waste will be distributed across digital and social media channels.

“Every year, there is a growing realisation to reduce waste that goes to the landfills,” said Delhi Daredevils chief executive, Hemant Dua, according to India’s Exchange 4 Media website. “Through this initiative, we’re trying to spread awareness about the importance of judicious waste disposal and waste management.”

The scheme is being facilitated by Coca-Cola as part of its ‘World Without Waste’ ambition to collect and recycle the equivalent of 100% of its packaging worldwide by 2030.

Ishteyaque Amjad, Coca-Cola India’s vice president of public affairs, communication and sustainability, said that while waste segregation was “easy” the process “requires behavioural change.”


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